ROBINSONS makers Britvic has announced plans to close the factory where the squash has been made for more than 90 years.
The move has put 242 employees’ jobs at risk.
It plans to transfer production of Robinsons and another drink, Fruit Shoot, away from its factory in Norwich.
Instead the drinks will be made at sites in East London, Leeds and Rugby.
The squash, which is known to tennis fans through its sponsorship of Wimbledon, has been made at the factory since 1925.
The firm’s CEO said the changes were needed to improve productivity and efficiency savings for the business.
Simon Litherland, CEO said: “Britvic is proud to be a British manufacturer and Norwich has been an important site for our business for many years.
“This is not a proposal that we make lightly and we know this is upsetting news for our colleagues.
“We are very grateful for the hard work and dedication of our employees at our Norwich factory and today’s announcement is in no way a reflection on their performance or commitment.”
The company said affected employees would be offered support including redeployment at other sites and services to find alternative employment.