Founded in 2016, Mastodon is an open-source, decentralized social network. In the past weeks, it received a lot of attention as people increasingly ditch the blue bird that’s getting a lot of heat due to layoffs and controversial policy changes.
Mastodon’s just hit over 1,000,000 active users, one-third of which signed up just in the past week. On October 27 alone, the day Musk finalized the Twitter deal, the non-profit social network gained 70,000 users.
This phenomenal growth is in stark contrast to the traction Mastodon was getting before the Twitter shakeout.
But it’s not just open-source geeks that are taking to Mastodon. The growing social network is getting some attention from real Twitter veterans with big followings. Among its users, you can find comedian Kathy Griffin or journalist Molly Jong-Fast who has over a million followers on Twitter.
So how is it different from Twitter? In short, it feeds your content in an old-fashioned, chronological order instead of using a centralized “recommendedation” algorithm that dictates what you seen in your feed.
Here’s a good explanation from Androidpolice:
“Mastodon shares quite a lot of similarities with Twitter. You can tag users, share media, and follow other accounts. The two main differences between both platforms are the independent servers and the chronological feed of Mastodon. Anyone can create a server on Mastodon, and it’s yours to operate how you wish without worrying about whether a tech billionaire thinks he’ll have a crack at “fixing” your platform.
Most social media platforms don’t use a chronological feed. YouTube, Instagram, Facebook, and Twitter all use an algorithm to determine what you see when you open them.
Is there Mastodon stock or a way to invest in this growing social network? The short answer is no. There’s no direct way to trade this open-source platform. Not only isn’t the company publicly listed, it’s also non-profit.
But there’s speculation that Meta could be building a Twitter alternative.
As Darrell Etherington, TechCrunch’s Managing Editors wrote: “with its existing social pedigree and network dynamics, likely has the best chance of being able to replicate what led to Twitter building the user base it currently enjoys — and also growing that, while turning it into a money-making enterprise at the same time”
Could Meta take advantage of Twitter’s shakeout and copycat it in an effort to revive itself ? It’s not outside the realm of possibility considering its track record in knocking off the competition.
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